Receipts Gone Wild
Americans are drowning in a sea of paper receipts. And they’re fighting back. You probably heard about last year’s outburst of complaints about CVS receipts. You know, the ones that can stretch up to five or six feet long. When you take them home, they pile up on the counter until you figure out what to do with them. Or they get wadded up in the bottom of your purse or shopping bag.
When It Comes to Receipts, Long Is Always Wrong Shoppers were fed up, and they started posting photos of their outrageously long CVS receipts on Twitter and Instagram. Someone even created a parody Twitter account, @CVS_Receipt, and got over a thousand followers.
It probably started with good intentions. “Let’s put our ExtraCare Rewards coupons and cash credits on the receipt!” But what about the inconvenience to the customer? Or the huge environmental impact?
CVS, to their credit, finally got a grip on the situation. They announced that they were immediately shortening all receipts by roughly 25%. And since early this year, customers have had the option to send their rewards directly to their CVS cards.
Many other retailers still haven’t gotten the message. Stores like Target, Radio Shack, and Kroger have also been called out publicly for going overboard with long receipts.
Creating a Receipt with The Customer In Mind The lesson to take from this is that people are looking for ways to simplify their lives. They want to reduce clutter, not add to it. They’re tired of reward programs and discounts that require them to carry cards or stacks of coupons with them when they go shopping.
They also want an easy way to manage their receipts, and access them quickly if they need to make a return or exchange. That’s why flexReceipts makes so much sense for both customers and retailers. It gives retailers the ability to collect valuable data so they can customize each receipt to their customer’s interests and needs, demographics, past purchases, how often they shop with you, and other relevant data.
How do your store receipts fit into your customer’s desire for simplicity? Do they add value and make returns easier? Remember, your receipt is one of the last touches in the buying process. Make it a good one.