A different kind of add-on

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Data collection enables retailers to remain in front of consumers In the world of home accents and accessories, add-ons are the name of the game.

Say your consumer purchases a brown sofa. By itself, it’s probably a decent order with a solid margin, but there’s room for so much more. Add a couple of pillows, a throw, a coordinating rug and a couple of new lamps and that one item has suddenly become a really big ticket at checkout.

But what about when a transaction is complete? More than a few retailers have found that by the voluntary collection of consumers’ data – email addresses, social media interaction, etc. – they’re building repeat clients who return again and again for their home needs. Some might call that the ultimate add-on.

See the full article at Home Accents Today.