Hello, Goodbye: Mastering the Post-Sale Engagement

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I say "hello" and you say "goodbye" pretty much sums up the interaction that occurs in most stores between the cashier and the customer during checkout. Sometimes the cashier will smile and ask, "Did you find everything you were looking for?" Then the customer picks up her purchases and leaves. End of engagement or is it? It doesn't have to be. There is a world of possibilities to drive store sales and long-term loyalty through post-sale engagement tactics that begin with a digital receipt. Read the entire article at RIS News.

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