TechCrunch: Deliver targeted marketing messages easily with flexReceipts
TechCrunch reviewed the top start-ups coming out of Y Combinator this winter. See what they had to say about us.
"Retailers spend $2 billion a year on paper receipts, but by switching to email, they can collect valuable contact information plus deliver targeted marketing messages. flexReceipts lets them do this easily, while it collects the SKU, quantity, price, location, and more data. It can use this to track offline purchase habits of customers across businesses. By using these email addresses to power Custom Audiences Facebook ads and other email-based ad targeting, flexReceipts got 10X the click through rate compared to one of its clients got on its own. flexReceipts is creating the offline cookie for purchase tracking."
Read the full article here.